Bhuli (meaning "Little Sister” in various native dialects of Uttarakhand)
Is an enterprise that designs to revive and interpret the spirit of the Indian Cottage Industry in a modern- honest fashion. At Bhuli we design around three principle elements- simplicity, sustainability, and swadeshi.
Our importance is laid upon contemporary practices of the old arts and crafts culture while analyzing the socio-economic factors that are leading to the abandonment of certain traditions.
We aim at creating a community of new-age artisans, who are upbeat to the global market and are exposed to all the modern technologies available.
Tanya Kotnala is a fashion designer, visual artist, and textile lover from Uttarakhand, India. She has worked for clients around the world including Room to Read, Voice of Fashion, Pratham books, Scholastic, Ministry of textiles, Ministry of minority affairs, Ministry of women empowerment, and child development among many more. After working in the Indian rural craft sector for three years, She founded "Bhuli". She takes a lot of inspiration from art, culture, craft, nature, and all things fashion and beauty.
Her style focuses on a strong usage of folk art, character, composition, and color.
Personally, I love my cultural identity and take a lot of inspiration from it. For me, cultural diversity fill this monotonous globalized world with the color rainbow! Don't you agree?